Playboy further upped their game in 1971 with the world’s first fully nude centrefold.īoth Penthouse and Playboy continued with their war of images during the 1970s with ever more racy material causing public offence. What followed was an increasingly more risqué attempt to push the boundaries of obscenity laws in the US sparking what was known as ‘Pubic Wars’.Īs explicit images were becoming more common the seventies saw yet more titles hitting the top shelf with Hustler in 1974 in the USA and Men Only and Club International in the UK. In 1969, Penthouse published an American version of its magazine which was in direct competition to Playboy forcing the old guard title to start using full-frontal images. The 1960s saw many new entrants to the adult magazine market, including British publication Mayfair. Causing a good deal of controversy at the time, this development of mainstream publishers opened the doors for new entrants to the market including fellow UK title, Mayfair. The title was also the first to publish a full frontal nude image or images that showed some pubic hair. Penthouse saw a new kind of image with the models being posed to look indirectly at the camera and the magazine had the appeal of voyeurism. These two powerhouses of pornographic print remained the only mainstream titles widely available on the market until the 1960s saw some new entrants Lui, a French title launched in 1963 and Penthouse, a British magazine in 1965. Owner, Hugh Hefner was well aware that the image would be stripped from the page and pinned up so he thought he would make this easier for his audience by placing it in the centrefold. This premier publication from the world’s most enduring porn empire featured a nude photograph of Marilyn Monroe in a double page spread at the centre of the magazine. The first edition of Playboy was to coin another phrase synonymous with the adult magazine world the ‘centrefold’. The period saw several big name entrants to niche men’s interest with the world’s first softcore porn magazines introduced in 1952, Modern Man and Playboy in 1953. The Fiftiesīy the 1950s, the magazine in general was becoming a growing industry as mass-market production costs became lower. The focus of attention during this time was very much on the legs and these photographs were often torn from the pages of magazines and pinned up on the walls by US soldiers the term ‘pin-up’ was coined. Undergoing many changes throughout the years, the title was relaunched in 1971 as a top shelf magazine.ĭuring the Second World War, many American glamour magazines were beginning to feature provocative images of popular screen stars. The title had plate prints of artistic nudes but was mainly text based. Covering male issues from a male perspective the publication ran with a tagline of ‘We don’t want women readers. In 1935, the predecessor of the adult magazine, as we know it today, was launched with Men Only. Crude but popular Tijuana bibles were a pocket sized dose of filth. Known as ‘Tijuana Bibles’, these crudely drawn but bawdy images were the forerunner to glossy top-shelf magazines in America. A cultured periodical that was already considered by many as being obscene was largely regarded as a softcore adult magazine by the time of the Second World War.Īround the same time in the states, explicit comic books were growing in popularity. In the 1920s, the British title ‘Health & Efficiency’ began publishing images of the naked female form in the name of naturism. The introduction of halftone printing in 1880 allowed photographs to be replicated relatively inexpensively and it wasn’t long before the adult industry sat up and took notice here was a method to mass produce erotic imagery and circulate these to a wider audience.įrance was the first such market and nude models were photographed in the name of ‘art’ and appeared in titles that celebrated naturism. Though pornographic images have been produced since the dawn of civilization with the Ancient Greeks depicting the goings on from inside brothels on pottery, the adult magazine (as we know it) first took shape in the 1880s. Adult Magazines: A Brief History Our guide to the best porn magazines and adult nude mags
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